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Discover Lafayette is thrilled to welcome Kiki Frayard, founder of Kiki, a boutique store known for its exquisite selection of fine jewelry, fragrances, handbags, and other carefully curated items from designers across the world. While Kiki is known for offering unique designs, Kiki says, “Anybody can walk in to buy fun or lower price point jewelry at $75 to $250. We also offer jewelry up to $65,000.”
In addition to her successful retail business, Kiki recently ventured into children’s literature with her book Lila Says No, cleverly illustrated by Aileen Bennett. Her passion for beauty and creativity extends beyond retail, as seen on her vibrant Instagram page, where she shares colorful and inspirational table settings for various events.
Kiki, an Opelousas native, has strong ties to the Lafayette community. She is the sister of Marilyn Castle, retired 15th JDC judge, and Joan Dubuisson of Cox Business. She graduated from UL-Lafayette with degrees in Art History and English, initially intending to become an art teacher before discovering her passion for advertising and retail.
Her career has been a fascinating journey, including stints as a nightclub singer in New Orleans, a radio advertising executive, and an ad agency owner. Working alongside advertising legend George Graham, Kiki honed her skills in creative writing and marketing, ultimately paving the way for her entrepreneurial success.
Kiki opened her boutique in River Ranch after gaining invaluable retail experience from Molly Flanagan, owner of Molly’s. She and her daughter, Katie, built the business together, expanding to Baton Rouge and establishing Kiki as a premier shopping destination.
A life-changing car accident in 2007 prompted Kiki to embrace retail fully, leaving advertising to focus on her boutique. She and Katie meticulously designed the store, ensuring an elevated shopping experience comparable to high-end retailers in New York and beyond. Kiki says, “We knew we wanted to do something nice. We didn’t want it to be a hodgepodge of display cases and just thrown together. We really wanted it to be the nicest store in Lafayette.
“We had a vision of doing jewelry with designers in mind so that every case was dedicated to a designer. The handbags were displayed one on a shelf to make it seem really special so that everything seemed a little elevated. That worked when people walked in the store. Also, with most merchandise, if you don’t turn it, you got to put it on sale, you’ve got to get rid of it, you got to turn. But jewelry isn’t like that. We could have an expensive piece of jewelry and it could be there for two years, and then someone comes in and and buys it. So you don’t have to discount quite as much. The same thing with perfume.”
Beyond retail, Kiki has made a mark in the Lafayette community. She played a crucial role in the development of Lafayette’s downtown playground, recognizing its value in revitalizing the area. Her passion for community enrichment continues to shape her contributions to the city’s cultural and economic landscape.
Kiki’s love for creativity extends to her personal life, where she enjoys setting stunning tablescapes for family gatherings. Her collections of fine china and linens reflect her impeccable taste and appreciation for beauty.
Her foray into children’s literature has been met with great enthusiasm. Lila Says No is resonating with parents and educators, with notable endorsements from child psychologist Carolyn Helm. The book received a glowing review rom Kirkus as “quirky and entertaining, with a kid and parent-savvy message.” Kiki’s deep admiration for children’s literature and her collection of over 500 books inspired her to finally write her own story, with more books potentially on the horizon.
Though retired from store ownership, Kiki remains an integral part of Kiki, still attending market trips and influencing the store’s aesthetic. She has built a legacy of creativity, business acumen, and community impact that continues to inspire Lafayette and beyond.
To learn more about Kiki’s journey and latest endeavors, tune in to this episode of Discover Lafayette!
