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John Munsell, CEO of Bizzuka, joins Discover Lafayette to discuss his newly released book, Ingrain AI: Strategy Through Execution, which offers a practical guide for businesses looking to embed AI into their core operations and culture.
John Munsell is a true pioneer in the world of AI, having spent over 10,000 hours mastering how businesses can use AI to achieve extraordinary results. His newly released book, Ingrain AI: Strategy Through Execution, offers a practical guide for organizations looking to embed AI into their core operations and culture, presenting actionable frameworks to facilitate effective AI adoption across all levels of a company.
John shared the journey of Bizzuka’s evolution from a web development firm into a digital marketing agency and, ultimately, an AI strategy powerhouse. A pivotal conversation with colleague Jared Allardyce prompted him to sell off his prior business holdings and focus exclusively on the emerging opportunities in AI.
Recognizing the profound shift on the horizon, John committed himself to studying how AI could genuinely solve market problems. Through weekly CXO AI Roundtables, he taught executives how to analyze AI tools, leading to Bizzuka’s full transformation into an AI training, coaching, and consulting enterprise.
“We had been using AI and I was thought this was going to be the next frontier. At Bizzuka, we shifted to try to figure out what problem the market wanted solved with AI. So I spent a year studying that and had this thing called the CXO AI roundtable, where every Friday I would teach various C levels what I was doing in certain aspects of AI I would analyze AI note takers or I would analyze different AI tools, graphic design, copywriting, whatever it would be. And eventually I figured out what the problem was that the market wanted solved.”
John explains that today’s businesses are mostly riding AI “tricycles”—using tools at a surface level—without realizing the enormous potential awaiting them when they advance to higher levels of AI proficiency. To help bridge this gap, John developed the AI Strategy Canvas and a unique system called Scalable Prompt Engineering, enabling businesses to build scalable, repeatable AI frameworks that improve efficiency across departments like sales, marketing, HR, operations, and legal.
John’s passion for training the Louisiana workforce led to a key partnership with LSU after meeting with Roy Haggerty, Executive Vice President and Provost of LSU. He now serves as an adjunct AI instructor at LSU, teaching businesses how to develop and execute AI strategy an utilize the AI Strategy Canvas® to help their teams master Scalable Prompt Engineering® to get the best results out of AI with maximum efficiency. The frameworks John developed are now required training for all undergraduates pursuing an AI designation. John emphasizes that while universities often focus on teaching how to build large language models (LLMs), the greater workforce need is learning how to use these models effectively.
John Munsell teaches companies to prioritize AI safety, security, and ethics. He cautions against uploading sensitive information into free versions of AI tools without understanding the risk of that data becoming part of public training models. Teaching companies how to safeguard proprietary information is a foundational part of Bizzuka’s AI Skills Builder training, which also ensures employees across various departments learn AI skills customized to their job functions.
In our conversation, John detailed how businesses can use different AI models—like Claude, ChatGPT, Gemini, and Perplexity—for specialized tasks such as deep research, proposal writing, and sales prospecting. He described how he uses AI note-takers like Fathom to generate highly personalized client proposals, saving significant time while ensuring each proposal reflects the company’s brand voice and the client’s specific needs.
John advocates for a mindset shift toward “AI First” thinking—using AI not just for speed, but as a true thought partner to unlock creativity and operational excellence. He shared real-world examples of how structured prompting and customized GPTs can make businesses more agile, efficient, and competitive.
We also discussed the ethical challenges and biases inherent in AI models, the potential risks of hallucinations (fabricated information), and the rapid path toward Artificial General Intelligence (AGI), where AI systems could soon surpass human collective intelligence within just a few years.
When not transforming businesses through AI, John enjoys hosting his annual “Pork Palooza,” a Mardi Gras tradition featuring an impressive array of barbecued pork dishes—a reminder that even AI innovators know how to kick back and enjoy life’s simple pleasures.
John Munsell’s insights serve as a powerful call for businesses to embrace AI thoughtfully and strategically. His work demystifies the complexity of AI and offers a practical roadmap for companies ready to level up their operations and stay competitive in an AI-driven world.
For more information on John Munsell, visit https://www.bizzuka.com/john-munsell-speaking/ or https://www.bizzuka.com/
To purchase Ingrain AI: Strategy Through Execution, visit Amazon here.
