Our guest on this episode of Discover Lafayette is Lauren Bercier, co-founder and CEO of Something Borrowed Blooms, a rent and return floral boutique in Upper Lafayette located at 102 Max Drive.
Created with her cousin and co-founder Laken Swan in 2015, Something Borrowed Blooms’ design team creates wedding flower collections using premium silk flowers.
The floral arrangements, boutonnieres, table arrangements, and other designs are rented out to brides across the U. S and Canada and delivered in a manner similar to Amazon Prime. The bride receives her shipment two days prior to the wedding date with a prepaid return label and packaging to make the receipt and return stress-free and enjoyable. The shipment is topped with a liner that treats the recipient to the scent of fresh flowers.
The concept is similar to Rent the Runway where you can rent premium clothing for a fraction of the cost.
In the case of a typical wedding, brides may spend $2000 to $3500 and up for flowers. They can rent similar arrangements from Something Borrowed Blooms for $500.00 and pocket the rest of their budget to be spent on other needs or perhaps, put in the bank for a rainy day!
Millennials bring a different sensibility in planning a wedding today than in days gone by. Many are marrying at a later age, paying for the wedding themselves, and are cost-conscious. Wedding budgets have been on the decline and millennials are more focused on the experience rather than needlessly overspending on the dress or flowers. Changing trends have opened the door to acceptance of this new rental concept which can provide great cost savings.
Something Borrowed Blooms was chosen in 2018 as Startup of the Year by Junior Achievement of Acadiana 21st Business Hall of Fame.” While Lauren and Laken originally envisioned 12 weddings a month as a successful business endeavor, the company now ships out over 300 floral packages a month, and projects to be at taking orders for 600 by summertime, and 1000 weddings per month by year end.
Lauren and Laken keep up with current trends in bridal fare by attending the annual Bridal Fashion Week. Current color trends lean to muted dusty mauves and roses. Something Borrowed Blooms’ most popular collection is the Olivia which is a soft, muted palette of ivory roses, mini ranunculus, rosemary & olive bushes. The newest collection is the Taylor Collection which is composed of antique beige peonies, lavender scabiosa, and a variety of ivory colored roses
Lauren’s advice for other entrepreneurs who are starting up their own business: Find your # 1 thing that differentiates you. If you copy what others are doing, you will be lost in the crowd.
Something Borrowed Blooms is on the fast-track to achieving great success by following Lauren’s sage advice of finding that perfect niche market, and of course, through the team’s sheer discipline and hard work!
For more information, visit https://www.somethingborrowedblooms.com